Constructing a utopian sisterhood through clothing, the driving force behind Holly Jayne Smith’s practice is her lived experiences during her coming of age. The journey from girlhood to womanhood, plus the negative impact of commercial industry and social media on identity, has shaped the way she views femininity.
Emotion is the new luxury, and the core values of Holly’s Sisterhood are Optimism, Joy, and the promotion Self-worth. These values are physicalised through emotionally rich textiles and alluring colour pallets.
Colliding the past, present and future of awe-inspiring women into Sport // Fashion hybrids, Holly engages with a multitude of female voices to realise the landscape in which her femininity sits.
Awards and Presentations
September 17 // Leathersellers Trust Award
June 17 // Draw Fashion Finalist
Febuary 16 // Bright New Things // Selfridges Birmingham
Febuary 15 // International Fashion Showcase // British Council
September 2014 // Graduate Showcase at Fashion Scout during London Fashion Week.
July 2014 // Emma Jesse Phipps Trust Award // Birmingham City University
July 2014 // International Residency Scholarship Award // British Council
June 2014 // Showcased in Graduate Fashion Week Best of Show and Gala Catwalk events